Our purpose is to show people the natural world so they connect with it, care about it, and restore it.
Leadership Team
Chris Melançon
Founder, Chief Executive Officer & Board Director
Chris leads by example and inspires us with his commitment and passion. He understands the big picture, loves to farm and loves the planet - a falconer who soars with his birds.
John Elstrott
Founder & Board Chairman
John is our Chief Purpose Officer with a focus on optimizing the rewards to all of the stakeholders. He loves most being with his grandsons, but is willing to devote the time to help build one more great company that will help heal the planet.
Steve Apfelbaum
Founder, Chief Science Officer & Board Director
Steve is our visionary with a big heart, deep experience with healing the environment and working with nature. He has an inspiring sense of humor and is our Chief Optimism Officer.
Sara Clow
Founder, Vice President, Strategy & Partnerships
Sara is a serial entrepreneur adept at building companies that put nature and people first. She keeps us focused, grounded and moving forward. A master in relationship building and our Chief Reality Officer; making sure we do not lose sight of the mission or our senses of humor.
Jason Carlson
Founder, Vice President, Product
Jason leads the software development team as a GIS genius and a steady hand, fueled by an unwavering passion for clean water. He’s never met a fish he couldn't catch.
Software Development Team
through a partnership with NimbleSystems
Trevor Fox
Arun Rajendran
Mark Anderson
Alex Turta
Barry Fox
